Register for our FREE search retargeting webinar
After this webinar, you will be able to:
- Understand the different types of effective retargeting in retail
- Identify retail opportunities for search retargeting
Search-powered display campaigns made easy.
Search Retargeting
Search Retargeting targets those shoppers who are searching for the products that matter to your campaign, making it one of the most effective forms of direct response display advertising.
How we can help
As the leading provider of Search Retargeting, Chango will create a custom holiday 2011 campaign for you or your clients using your own keyword list, or Chango can build a custom keyword list on your behalf.
Who uses Search Retargeting
iCrossing is a tier 1 full-service digital media agency.
Why Search Retargeting?
- You have hit the point of diminishing return with SEM or you cannot get any more cost efficiency from SEM (unless you can bid on "Katy Perry" and make money)
- Your display campaigns are just not giving you the return you are looking for (and you feel like display is a smoking mirror anyway)
- You are looking for a competitive edge to win this holiday season
- You want to meet new people who are actually nice
What do I need?
- A list of keywords, or Chango can build one for you
- Display ad units (728x90, 300x250 and 160x600)
- OR ad server tags
- Landing URL
That's it! Chango will take care of the rest of the details, including daily optimization of the campaign at the keyword level. Full reporting is available and full transparency is provided.
Common Questions
What are your rates?
Pricing is very transparent, and works a lot like SEM. We charge on a dynamic basis, agreeing to a maximum price but only billing you an eCPM (effective CPM) based on what the campaign actually cost to run. A typical dCPM would be $4.50 maximum.
Where do you collect your data?
We use a number of data partners that are publishers or networks. They pass to us inbound searches primarily from Google, Yahoo and Bing.
Where do the ads run?
Chango buys ads on brand safe sites from the media exchanges, giving us more than 85% reach in the U.S. We offer full transparency into ad placement.
Are the sites brand safe?
Chango has invested in AdSafe meaning that all of your impressions can be protected at the impression level. There is no charge to our advertisers for this service.
Can the campaign run through Dart?
Yes. Chango is compatible with all major ad servers. In addition to the reporting available in Dart, Chango can provide keyword level reporting.
Are there any other fees?
No, our pricing is very transparent. We agree the right dCPM maximum price with you (typically $4.50) and that is all you pay.
Does it work?
Yes! We have many retailers using Search Retargeting for both branding and direct response campaigns. Those running on direct response are regularly beating their targets with us.
Pinpoint your target market.
Reach shoppers with keyword-level precision within categories such as apparel, consumer electronics, appliances, home, books, beauty, jewelry and many more.
Target just those people searching for your products — focus directly on the intent to buy in these categories to build the strongest direct response campaign.