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Retargeting Exposed:
Not Another Whitepaper About Retargeting

To most marketers, the term 'retargeting' means 'site retargeting', the concept of placing display ads in front of people who have visited a website.

This is a limited view: retargeting is in fact a much broader series of marketing techniques, and if properly understood can be used for acquisition, prospecting and competitor conquesting, not just winning back lost visitors.

In this whitepaper you will learn:

  • How retargeting actually works
  • Why site retargeting is not a direct response tactics
  • Why you are likely spending too much in site retargeting
  • What is search retargeting and why direct response marketers love it
  • The 7 types of retargeting every marketer needs to know
  • How to find scale beyond your existing site visitors
  • How to generate the best ROIs from your search retargeting program

Download now:

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Retargeting Exposed: Not Another Whitepaper About Retargeting

Authors

Dax Hamman

dax@chango.comtwitter@daxhamman
Dax Hammon

Chief Revenue Officer

Ben Plomion

ben@chango.comtwitter@benplomion
Ben Plomion

Director, Marketing
& Partnerships

About Chango and search retargeting

Chango is the industry's most advanced search retargeting platform. We deliver unprecedented results by serving display ads to potential customers based on their recent search activity. By targeting prospects after they have left Google, Yahoo!, Bing and others, we help our clients generate more sales, win market share from competitors and make their online marketing investment work harder.

It's simple to get your search retargeting campaign up and running with us. Chango operates on a full-service basis, taking care of the set-up and the daily optimization. Our highly experienced team will provide you with the support and insight you need to make your campaign succeed. Chango works with leading agencies and direct brands across all industries, and a client list that includes 35 of the top 500 retailers.

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