We use data to identify your audience
We algorithmically identify the target audience using multiple tactics and proprietary data unique to Chango.
We score each individual in real time
In real time we adjust the “value” of each user based on the site they are on, time of day, likelihood of conversion and many other attributes.
Our feedback loop
Our algorithms get the most out of the data points that are driving desired results. We've been training our intent and search data with algorithms for over 5 years.
Our IntentScore is constantly refreshed as we collect more data about your customers. A 'positive' intent trigger such as a web visit to an advertiser's site will increase the IntentScore.
Other attributes such as a previous search in Google could decrease the IntentScore. And finally attributes such as a previous conversion on the advertisers' website may bring the IntentScore even lower.
By focusing on the true value of your customer, we are able to serve the right ad to the right customer at the right time. This eliminates media wastage and creates unparalleled efficiency.